Brand guidelines are a set of rules and instructions that explain how a brand is showcased. This includes the brand logo, color palette, and fonts. Brand guidelines can be expanded to include other elements such as photography, illustration, copy, and more. Anything that represents your brand can benefit from a set of rules and guides!

Brand guidelines are helpful for businesses, small and large, as well as individuals, clubs, groups, and even events! Anything that you want to have a distinct brand should have its own brand guidelines. They help to ensure consistency across all brand assets which in turn helps to increase brand recognition. A cohesive brand looks more polished and more trustworthy to customers.

We here at Sorelle Creative Group offer a comprehensive brand guideline service. Our service follows three easy steps:

1. Reach out and tell us about your brand! Who are you? What do you do? What do you believe? If you have inspiration or other brands that you like the look of, let us know. If not, no worries!

2. We will create a couple of unique logo concepts just for you! You will then get to choose which logo direction you want to move forward with.

3. The logo that you’ve chosen will set the tone for the rest of the brand guide. We will refine and finalize the logo, then select fonts that compliment the design. Then we’ll curate a color palette to tie it all together.

4. You get your files! Your final brand guideline will include a PDF that lays out the whole brand. It will have the primary logo, as well as alternative logos, styled typography, and a color palette with color information. In addition to the PDF, you will get downloadable files for your brand fonts, and multiple logo files in a variety of formats for print and digital deliverables.